AI Builder • Direct Response Copywriter • Melbourne, AU

I build AI tools
that actually ship.

Agent architectures, automation pipelines, and production-level AI workflows — built on OpenClaw, Claude, and whatever else gets the job done. Plus 7+ years writing copy that's generated millions in revenue.

$11M+ Attributed Revenue
7+ Years Direct Response
7 Shipped AI Systems
See the work

Production Systems, Not Side Projects

Every one of these was built to solve a real problem. Designed, built, deployed, and running.

Data Intelligence
[ Screenshot: Sentiment dashboard ]

Steam Market Intelligence System

Competitive sentiment analysis engine tracking co-op horror titles (Lethal Company, R.E.P.O., and others) across thousands of Steam reviews. Automated pipeline feeds insights into game design decisions. Built and deployed on OpenClaw.

OpenClaw Steam API Sentiment Analysis NLP
Automation Pipeline
[ Screenshot: Pipeline flow ]

Video Transcription Pipeline

End-to-end automated pipeline using Apify for video scraping and Deepgram for transcription. Processes video content at scale and feeds structured output into downstream workflows via OpenClaw.

Apify Deepgram OpenClaw Webhooks
Dev Tooling
[ Screenshot: Launcher UI ]

Electron UE Project Launcher

Custom-built desktop application in Electron for managing and launching Unreal Engine projects. Solves a real workflow pain point with a clean UI that replaces the clunky default Epic launcher experience.

Electron JavaScript Unreal Engine Desktop App
Learning System
[ Screenshot: Study interface ]

Ad Mastery Study Tool

Interactive study platform deployed on VPS for deep-diving advertising mastery content. Built to systematically internalize direct response frameworks — not just read them, but drill them.

HTML/CSS/JS Self-Hosted VPS
Learning System
[ Screenshot: Flashcard interface ]

Spaced Repetition Flashcard App

Custom-built HTML flashcard application with spaced repetition algorithm. Currently used daily for language learning (Urdu). Because off-the-shelf apps didn't do what I needed, so I built my own.

HTML/CSS/JS Spaced Repetition Custom Algorithm
Productivity
[ Screenshot: Tracker dashboard ]

Genesis Feedback Call Tracker

Tracking system for 48+ feedback calls with timestamps and progress metrics. Built to systematically extract and operationalize insights from coaching calls rather than letting them evaporate.

OpenClaw Data Tracking Telegram
dan@vps:~$ systemctl status openclaw
● openclaw.service - OpenClaw AI Automation Engine
Active: active (running) since 2025-01-15
Bots: 4 active | Pipelines: 3 running | Uptime: 99.8%

dan@vps:~$ openclaw stats --summary
Total workflows executed: 12,400+
Telegram messages processed: 48,000+
Steam reviews analyzed: 15,000+
Videos transcribed: 800+

I also write copy that prints money.

7+ years in direct response.
Not a hobbyist. Not a dabbler.

I've got a track record in the marketing and copywriting world that speaks for itself. Ad creative, UGC, creative strategy — the full stack. I still love the craft, but building AI tools for marketers feels like the natural evolution. I don't just know what marketers need in theory — I've been one.

$11M+ attributed revenue (Traffic & Funnels)
HBO & Warner Bros campaigns
Won ad deathmatch vs 50+ writers
Ad creative + UGC + strategy

Oh, and one more thing — I've also reverse engineered several of your bots to test bot workflows and understand how your agent architectures work. (Sorry, not sorry. That's the kind of thing I do when I'm genuinely curious about how something is built.)